Is this the English language? I create content for the web, email campaigns, events, collateral, etc. I read and evaluate a lot of current web content from industry sites and industry blogs. And I have been struck by just how ridiculous ‘corporate speak’ has become. Our marketing team does our very best to avoid it. As always, I try to keep it smart and simple. But recently I found myself writing the phrase ‘best in class.’ I caught myself and pressed delete.
If you find yourself jargon-jammed and needing translation, check out the site ‘unsuck it.’ This is a fun dictionary of corporate speak words and phrases.