Announced last week, the newly named creative director of the McQueen brand, Sarah Burton, “is not a star, but she is very well-known in the fashion world.” (NYT). Sarah Burton was Alexander McQueen’s first assistant until his recent death. She says, “He completely taught me everything.” She worked closely with pattern makers and other technical people who produce the line. She also translated McQueen’s runway collections into commercial pieces. Mr Jonathan Akeroyd, president and CEO of Alexander McQueen, said ”We are delighted that Sarah has agreed to take on the role of creative director. Having worked alongside Lee McQueen for more than 14 years, she has a deep understanding of his vision, which will allow the company to stay true to its core values. Sarah is extremely talented and under her creative leadership we are ready to enter a new phase in the brand’s history.”

The Gucci Group and the McQueen decision makers seem to have promoted the best-qualified person for the job. McQueen himself modeled this approach when he hired Burton in 1996 as part of a work-study program. I applaud them for not going outside the house to hire a “star,” they obviously see one within. One with the passion and loyalty to carry on what Mr. McQueen created. courtesy Cathy Horn, NYT. Hilary Alexander, Telegraph. Photo, David Burton