From the informative blog, everydayUX, a look at smartlock; a lock and key system that makes usage easier. Simple, subtle changes can help make a consumer or a user succeed, and in the end feel better about a particular brand.
I listened to Steve Case and current AOL CEO Tim Armstrong talk about AOL’s recent anniversary. What struck me was Tim’s assertion that the next phase of the internet is about content, better content that will satisfy users.
I think helping the consumer gain knowledge and succeed is a win win for all. What can I do today to help the end users of my efforts succeed?