MOCA, the Museum of Contemporary Art, Los Angeles is reviving the museum logo created nearly 30 years ago, when MOCA was being launched. The logo was originally designed by Ivan Chermayeff. Ivan Chermayeff and Tom Geismar started a craze for abstract corporate symbols with designs for the Chase Manhattan Bank, NBC and others. During their many years of collaboration the pair produced over 100 corporate symbols. The MOCA logo features blue/green/red.  These are the primary colors of the light spectrum, rather than the pigment primaries of red/yellow/blue. It is not exactly clear if MOCA is going to fully revive this logo. There seems to be talk of refining it or making subtle changes to it. In any event this proves that good design can be timeless.


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